Her/She Productions is a production company that celebrates Women, Black Lives, and the city of Milwaukee. Centering Black women's stories, Her/She uses vibrant and nuanced storytelling as a spark for change, to foster a future where it's own community is not only heard, but celebrated.

BRAND KEYWORDS

Black AF | Liberated | Friendly | Dope | Charismatic

SERVICES

Brand Strategy & Design

CLIENT NAME

Santana Coleman

INDUSTRY

Entertainment

LOCATION

Milwaukee, WI

After seeing on social media that Santana needed a Black woman brand strategist, I swiftly threw my hat in the ring with a DM. An Emmy Award winning filmmaker and impact producer, Santana has a passion for telling stories for and about Black women and femmes. This fueled the start of Her/She Productions. She went a couple months with one logo, but wanted to expand for the big screen, preparing to take her brand and its work to various festivals, screenings and impact-focused projects.

Before

For Santana’s brand, she was really clear around exploring the duality of Black women. That we can be soft, rough, quiet, loud, adventurous, and cautious, all at the same time. We aren’t a monolith. We implemented a new method during our research, and looked to some of the public figures Santana lifted up as dreamy brand ambassadors. As soon as she named Teyana Taylor and Jhene Aiko, I knew the vibes immediately. We got to work with a brand strategy, and creative direction.

Strategy

Goal: Rebrand a Black woman-owned production company, and keep its Midwest magic

The design of Her/She Productions was heavily inspired by vintage aesthetics. All those 90 movies us Black Millennials grew up with, in action. Fonts are a mix of styles, to represent all parts of the Black women. Retro-style fonts provide an essence of fun, funk and boldness. Her/She’s brand pattern takes a fresh spin capturing Black women in bloom through media, with a 70s, illustrative inspiration.

Design

INQUIRE NOW

"I was looking for an experienced, Black woman company, that could take my thoughts and turn them into a reality.

Sydney and I had previously worked together and I knew how creative, innovative, and hardworking she was. With Hart Creative Studio was immediately communicative, organized, and attentive, which further sealed the deal for me.

My brand is everything I wanted and I'm fueled with creative energy."
SANTANA | FILMMAKER, HER/SHE PRODS.

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